The money · Lesson 5 of 18 · 8 min

Perm fees: pricing, agreements and getting paid

A contract desk earns a margin per hour and the arithmetic is arithmetic. A perm desk earns whatever it negotiated, on terms it wrote down or failed to — which makes pricing and paperwork the commercial core of the model rather than admin around it.

The previous lesson was mostly about hourly economics, because that is where the money is lost on a contract desk. Perm loses money somewhere else entirely: in a fee that was discounted before anyone asked, a definition of “salary” nobody wrote down, a candidate introduced with no ownership clause, and an invoice sitting unpaid because it lacked a purchase order number.

None of that is difficult. All of it is decided before you start working the role.

Six ways to charge

You will start with the first and should know the rest, because the most reliable way to raise what you earn per client is to move up this list rather than to raise your percentage.

Contingent percentage

A percentage of the candidate’s first-year compensation, invoiced when they start. No fee if nobody is hired.

Who it suits
Almost every new agency, because it asks the client for nothing up front and is the model they already expect.
What to watch
“Compensation” must be defined in writing. Base only, or does it include a guaranteed bonus, sign-on, commission at target, car allowance? This is the single most common invoicing dispute in perm recruitment.

Flat fee

A fixed amount per placement regardless of salary, agreed in advance.

Who it suits
High-volume, similar-salary roles, and clients who want budget certainty. Also a genuine differentiator against percentage-based competitors on lower-paid roles.
What to watch
It caps your upside on a role that turns out to be senior, and it invites the client to send you the hardest roles at the same price. Band it by seniority rather than offering one number for everything.

Container or engaged

Part of the fee up front, the rest on placement — sometimes a third at engagement, a third at shortlist, a third on start.

Who it suits
Harder searches, and the natural next step with a client who has already placed with you contingently.
What to watch
The upfront portion is not really about cash flow. It is about the client committing to a process, which changes how they behave — engaged searches get feedback and interview slots that contingent ones do not.

Retained

The client pays in instalments across the search whether or not it results in a hire, and you work the role exclusively.

Who it suits
Senior, confidential or genuinely scarce roles, with a client who trusts you.
What to watch
It requires a track record you will not have in year one, and it comes with real obligations — a defined process, market mapping, regular reporting. Sell it as a different service, not as a payment schedule.

Monthly retainer or subscription

A recurring monthly fee for an agreed scope — a number of searches, a number of hours, or a dedicated share of your week — usually with a term of several months and either no placement fee or a much reduced one.

Who it suits
Clients hiring continuously who find per-placement fees unpredictable, and agencies that want revenue arriving before a placement does.
What to watch
Scope is everything. Define how many live roles are covered, what happens when they exceed it, notice period, and whether unused capacity rolls over. An unscoped monthly retainer becomes unlimited work for a fixed price.

Temp-to-perm conversion

A fee when a client takes a contractor onto their own payroll — flat, a percentage, or a sliding scale that reduces with the contractor’s tenure and eventually reaches zero.

Who it suits
Any agency doing both. It has to exist in the contract whether or not you intend to sell it.
What to watch
Agree it before anyone asks. A conversion request with no pre-agreed clause is a negotiation you will lose, because the client already has the person.

Asking for the fee

The fee conversation goes wrong in one predictable way: it happens too late, apologetically, and the recruiter discounts before being asked.

  • Say it early and plainly. In the first substantive conversation, as a statement of what the service costs rather than an opening bid. A number delivered without hesitation is questioned far less often than one that arrives hedged.
  • Give the basis with the number. The percentage, what it applies to, when it is invoiced, and what the guarantee is. Half of the objections you would otherwise get are actually confusion about one of those.
  • Never discount for free. If they push, ask what would need to be true — then trade. Exclusivity, a committed decision timeline, several roles, faster payment terms. A reduction exchanged for something is a negotiation; a reduction given away is a new price list.
  • Get it signed before you submit anybody. Your leverage is highest before the client has seen a candidate they want, and it falls to nothing the moment they have.

Check yourself

You agreed a percentage fee on “first-year compensation”. The candidate accepts a base salary plus a guaranteed first-year bonus and a sign-on. What determines your invoice?

A client asks you to reduce your fee before you have submitted anybody. What is the better response?

What has to be signed

In rough order of when each becomes relevant. The first one is non-negotiable; the second is the one experienced recruiters wish they had started doing sooner.

  1. 1

    Terms of business (client services agreement)

    The master document, signed once per client before you submit anybody. It carries the fee basis, the definition of compensation, the guarantee, candidate ownership, payment terms, liability and how either side ends the relationship. Have an attorney draft or review it once; you will use it for years.

  2. 2

    A signed job order for each role

    The most skipped document and one of the most useful. A short confirmation per role: title, the agreed compensation range, the fee that applies, the process, the guarantee. It prevents the argument that begins “we thought that role was at the other rate”, and it takes five minutes.

  3. 3

    Candidate introduction and ownership

    The clause that says a client who hires someone you introduced owes you a fee, and for how long after the introduction. Without it, an introduction is a gift. Some agencies also send a short confirmation of introduction per candidate — belt and braces, and cheap.

  4. 4

    Vendor onboarding paperwork

    For anything larger than a small business: a W-9, a certificate of insurance, banking details, sometimes an NDA, sometimes their own master services agreement instead of your terms. Start this the day you agree to work together, because it routinely takes longer than the search does.

  5. 5

    A purchase order, if they use them

    Many larger organisations will not pay an invoice that has no PO number on it, and will not tell you that until the invoice is thirty days old. Ask during onboarding whether a PO is required and get the number before you invoice.

  6. 6

    The offer confirmation

    Once an offer is accepted, get the details in writing from the client: start date, actual compensation, job title. This is what you invoice against, and it is the moment to notice that the agreed salary moved during negotiation and your fee should have moved with it.

The gap between the work and the money

A perm desk has no payroll to finance, which is the great advantage of the model — and it is not the same as being paid quickly. The sequence is: weeks of search, an offer, a notice period that may run a month or more, a start date, then your payment terms.

From starting work to holding cash is routinely several months on the first placement with a new client. Plan the first year around that rather than around the fee value, and see the next lesson for the contract-side version of the same problem, which is larger and recurring.

The guarantee attached to every one of these fees — replacement, refund, or something in between — gets its own lesson at the end of the course: the first 90 days and the guarantee.

Key takeaways

  • Six models: contingent, flat fee, container, retained, monthly retainer, conversion. Know all six.
  • Raising what you earn per client usually means moving up that list, not raising your percentage.
  • Define “compensation” in writing. Base, bonus and sign-on are the classic invoicing dispute.
  • State the fee early and plainly, with its basis. Hesitation invites the negotiation.
  • Never discount for free — trade it for exclusivity, speed, volume or better payment terms.
  • Terms of business signed before you submit anyone; a short job order per role after that.
  • Ask whether a purchase order is required during onboarding, not after the invoice ages.
  • Even with no payroll to fund, the gap from work to cash is months. Plan for it.

Common questions

How do recruitment agencies charge for permanent placements?+

Most commonly as a percentage of the candidate’s first-year compensation, invoiced when the person starts, with no fee if nobody is hired. The alternatives are a flat fee per placement, a container or engaged search where part is paid up front, a retained search paid in instalments regardless of outcome, and a monthly retainer covering an agreed scope of ongoing hiring. Actual fee levels vary widely by seniority, vertical and market, so treat any single percentage you see quoted online as someone’s marketing rather than a benchmark.

What documents do you need before making a placement?+

A signed terms of business or client services agreement covering the fee basis, guarantee, candidate ownership and payment terms — signed before you submit anyone, not after. Then per role, a short signed job order confirming title, salary range and applicable fee. For larger clients add vendor onboarding: a W-9, certificate of insurance, sometimes their own master services agreement, and a purchase order number if they require one. Finally, written confirmation of the accepted offer, which is what you invoice against.

Can you charge a monthly retainer for recruitment?+

Yes, and it is an established model — the client pays a recurring monthly fee for an agreed scope of hiring support, often with no placement fee or a reduced one, typically on a multi-month term. It suits clients hiring continuously who dislike unpredictable per-placement costs, and it gives an agency revenue before a placement lands. The thing that decides whether it works is scope: define how many live roles are included, what happens beyond that, the notice period, and whether unused capacity carries over.

How do you ask a client for your fee?+

Early, plainly, and before you do any work. State the number and its basis in the first substantive conversation, as a fact rather than a proposal — the fee is what the service costs. If they push back, do not discount reflexively; ask what would need to be true, and trade any reduction for exclusivity, a committed decision timeline or a larger volume commitment. Then get it signed before you submit a candidate, because your leverage is highest before they have seen anybody.

When do you invoice a permanent placement?+

Normally on the candidate’s start date, with payment terms running from there. Some agencies invoice on offer acceptance, which is more aggressive and worth agreeing explicitly if you want it. Whichever you use, invoice the same day the trigger happens, include the purchase order number if the client requires one, and know that a perm desk still has a long gap between doing the work and holding the money — the search, then notice period, then terms.

Finished this lesson?

Next: The cash flow trap, with a calculator

Progress is saved in this browser only — no account, nothing sent anywhere.